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Creative Direction
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copywriting
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voiceover
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2019
Built to Compete

Every marching artist is more than a small part of a greater whole—and each one is Built To Compete.

The marching arts take more cues from the Art of War than one might think at first glance. We set out to show that behind the costumes and pageantry, these unusually athletic percussionists are driven by an uncommon desire to perform, compete, and win.

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These players didn't become the high-performing perfectionists they are by chance. To show how all this was possible, we put together a short doc on Scott Johnson, one of the most decorated leaders in the marching arts.

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We also put together BTC magazine, a marching arts lifestyle publication and comprehensive D'Addario Percussion buyer's guide.

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