D'Addario's Loyalty Program left some Players unsure of how to reap the Benefits of their Hard-Earned Points. we broke it down for them and set them on a path toward a more rewarding future.

With this redesign We helped bring the Players Circle world and all its rewards into a more tangible three-dimensional space. We updated the branding, user experience, and marketing assets, making Players Circle feel more at home in D'Addario's digital ecosystem.